Pontus Wärnestål

Pontus Wärnestål (Ph.D) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20 years of work experience in User Experience, Service Design, and Human-Centered AI. Pontus is also an author and public speaker.


During his Master studies in Cognitive Science, Pontus designed and developed a spoken dialogue AI system for Nokia Home Communications. The work transformed into his Ph.D dissertation on design and development of user-adaptive spoken recommender systems. After finishing his Ph.D, Pontus did Interaction and UX Design consultancy work for various clients, including Volvo Cars and web agency Daddy, before joining digital creative agency Crispin Porter + Bogusky Europe where he spearheaded the UX department as Director of User Experience.

In 2012, Pontus joined the Informatics department at Halmstad University, researching and teaching as Assistant Professor/Senior Lecturer in HCI. Pontus’ focus on Health Service Innovation led to award-winning research on peer support for children cancer-survivors (SIGCHI Honorable Mention Award 2014, Livestrong Innovation Prize Winner 2014, Svenska Designpriset nominee 2015). Pontus created and directed the Bachelor program Digital Design and Innovation given at Halmstad University, where he received the Accomplished Teacher Pedagogical Merit in 2014 and was awarded the Excellent Teacher Pedagogical Merit in 2019.

Current Work

Since 2016 Pontus works as Design Director with a focus on Service Design and Human-Centered AI at design agency inUse in Stockholm, Gothenburg, and Malmö. Pontus earned the Associate Professor (Docent) degree in June 2018 at Halmstad University where he is working on education programs in the intersection of Service and UX Design and Artificial Intelligence and doing research on the future of mobility at Halmstad University. He is also one of the creators of the AI.m program.

Read more about current work and projects


Speaker engagements via Athenas.