Pontus Wärnestål (Ph.D) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20 years of work experience in the fields of Interaction, User Experience, and Service Design.
During his Master studies in Cognitive Science, Pontus designed and developed a spoken dialogue AI system for Nokia Home Communications, which led to a US Patent. The work transformed into his Ph.D dissertation on design and development of user-adaptive spoken recommender systems. After finishing his Ph.D, Pontus did Interaction and UX Design consultancy work for various clients, including Volvo Cars and web agency Daddy, before joining digital creative agency Crispin Porter + Bogusky Europe where he spearheaded the UX department as Director of User Experience.
In 2012, Pontus joined the Informatics department at Halmstad University, researching and teaching as Assistant Professor/Senior Lecturer in HCI. Pontus' focus on Health Service Innovation led to award-winning research on peer support for children cancer-survivors (SIGCHI Honorable Mention Award 2014, Livestrong Innovation Prize Winner 2014, Svenska Designpriset nominee 2015). Pontus created and directed the Bachelor program Digital Design and Innovation given at Halmstad University, where he received the Accomplished Teacher Pedagogical Merit degree in 2014 and Excellent Teacher Pedagogical Merit in 2019.
Since 2016 Pontus works as Director of Service Design and Human-Centered AI at design agency inUse in Stockholm, Gothenburg, and Malmö, alongside with academic research at Halmstad University. Pontus earned the Associate Professor (Docent) degree in June 2018 and he is currently developing design resources and education programs in the intersection of Service and UX Design and Artificial Intelligence.
Design Director for strategic digital projects involving adaptive AI-powered functionality.
As Director at inUse, I am developing the design discipline internally and externally by public speaking, running workshops, as well as teaching and developing courses for inUse Academy. I am also coaching my colleagues to develop value-creating design using various aspects of AI, such as Machine Learning.
Researching and teaching UX design and Service Innovation with a research focus on health innovation and urban development/smart cities. I designed and implemented the interaction design-oriented Digital Design and Innovation bachelor program and worked as Program Director.
See my list of published research.
Leading the UX and interaction design discipline at Crispin Porter + Bogusky Europe with my skilled colleagues. Working with methodology development, contextual inquiry, analyzing user mental models and behavior patterns, deriving information architectures, laying out digital ecosystems, wireframing, prototyping, and doing usability testing for both local and international clients.
My work also involves presenting interaction design concepts for global and local clients, evangelizing the UX field and giving guest lectures and workshops.
Consultant in Interaction Design, UX, and Usability Analysis at clients such as Volvo Cars, AxTech GPS/GSM-enabled alarm systems, and digital advertising agency Daddy.
Doctoral research in Language Technology. Design and implementation of conversational recommender systems with spoken and typed interaction. Multimodal interaction design and implementation (gesture and speech). Publication and oral presentation of research papers at international conferences. Graduate course work, and teaching at university level.
Design and development of electronic program guides for TV set-top boxes with spoken interaction. Java, Speech recognition (Nuance), dialogue system development and usability evaluation. Contextual analysis (qualitative analysis and affinity diagramming) and Interaction Design concepting that lead to academic publications.
Some slide decks are temporarily available for download.