Professional Experience

HEAD OF INNOVATION & AI DESIGN (INNOVATIONSCHEF)

EGHED (2023-)

As Head of AI Design & Innovation at Eghed, I work for creating value by designing human-centered, AI-powered services. My expertise lies in (a) designing AI-powered services that empower people to make informed decisions, (b) crafting new value-creating experiences for end-users, (c) streamlining workflows for increased efficiency, and (d) fostering sustainable and circular business models using AI and human(ity)-centered design. By skillfully balancing cutting-edge technology and proven techniques, I ensure tailored solutions that cater to each client’s unique needs and driving innovation for a sustainable future.

DEPUTY PROFESSOR (BITRÄDANDE PROFESSOR)

HALMSTAD UNIVERSITY – Deputy Professor in Information Technology (2023-)

ADJUNCT PROFESSOR

WOXSEN UNIVERSITY, Hyderabad, India – Visiting Guest Professor (2022-2023)

ASSOCIATE PROFESSOR (DOCENT)

HALMSTAD UNIVERSITY – Associate Professor (Docent) (2018-2023)

SENIOR LECTURER

HALMSTAD UNIVERSITY – Senior Lecturer (2012-2018)

DESIGN DIRECTOR

INUSE EXPERIENCE (2016-2022)

Design Director for strategic digital projects involving adaptive AI-powered functionality and Service Design. Head of the Design Director team 2020-2022.

As Design Director and Head of the Design Director department at InUse, one of Sweden’s top UX and Service Design agencies, I’ve nurtured the design discipline both internally and externally. I’ve shared my expertise through client work, public speaking, workshops, and course development at inUse Academy. Passionate about coaching colleagues, I focused on value-creating design, utilizing AI and Machine Learning for impactful results.

UX DIRECTOR

DADDY / CP+B EUROPE (2009-2012; 2015-2016)

Leading the UX and interaction design discipline at Crispin Porter + Bogusky Europe with my skilled colleagues. Working with methodology development, contextual inquiry, analyzing user mental models and behavior patterns, deriving information architectures, laying out digital ecosystems, wireframing, prototyping, and doing usability testing for both local and international clients.

My work also involves presenting interaction design concepts for global and local clients, evangelizing the UX field and giving guest lectures and workshops.2009 – 2012; 2015 – 2016

INTERACTION AND UX DESIGNER

ETTEPLAN TECH (2007-2009)

Consultant in Interaction Design, UX, and Usability Analysis at clients such as Volvo Cars, AxTech GPS/GSM-enabled alarm systems, and digital advertising agency Daddy.

DOCTOR OF PHILOSOPHY (PH.D) COMPUTATIONAL LINGUISTICS

LINKÖPING UNIVERSITY, SWEDEN (September 2007)

LICENTIATE OF PHILOSOPHY (PH.LIC) COMPUTATIONAL LINGUISTICS

LINKÖPING UNIVERSITY, SWEDEN (April 2004)

PHD STUDENT

LINKÖPING UNIVERSITY
GRADUATE SCHOOL OF LANGUAGE TECHNOLOGY (2002-2007)

Doctoral research in Language Technology. Design and implementation of conversational recommender systems with spoken and typed interaction. Multimodal interaction design and implementation (gesture and speech). Publication and oral presentation of research papers at international conferences. Graduate course work, and teaching at university level.

INTERACTION DESIGNER AND SOFTWARE DEVELOPER

NOKIA HOME COMMUNICATIONS (2001-2002)

Design and development of electronic program guides for TV set-top boxes with spoken interaction. Java, Speech recognition (Nuance), dialogue system development and usability evaluation. Contextual analysis (qualitative analysis and affinity diagramming) and Interaction Design concepting that lead to academic publications.

MASTER OF COGNITIVE SCIENCE

LINKÖPING UNIVERSITY, SWEDEN (June 2001)

COGNITIVE SCIENCE BACHELOR STUDENT EXCHANGE

ADELAIDE UNIVERSITY, SA, AUSTRALIA (January 2001)

COLLEGE STUDENT EXCHANGE

WHATCOM COMMUNITY COLLEGE, WA, USA (June 1995)