Demystifying the Future

Pontus WärnestålPontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with more than 20 years of work experience in User Experience, Service Design, and Human-Centered AI. He is the author of scientific papers and books, including "Designing AI-Powered Services". Pontus is passionate about teaching and an experienced public speaker and writes about design, value, and AI.

Pontus is a Senior Designer at Ambition. He also serves as Deputy Professor in Information Technology at Halmstad University. This dual role creates a unique synergy, marrying cutting-edge research and innovation with responsible and practical application and learning. Since June 2023 Pontus is creating and delivering content for Ambition Empower educational domains in AI, UX and Service Design, and Customer Experience.