Demystifying the Future

Pontus WärnestålPontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20 years of work experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services". Pontus is passionate about teaching and an experienced public speaker and writes about design, value, and AI.

As Head of AI Design & Innovation at Swedish AI agency eghed, Pontus fuses design strategy with AI, focusing on devising deep, human-centric solutions that not only make sense but make a difference.

In addition, Pontus serves as Deputy Professor at Halmstad University. This dual role creates a unique synergy, marrying cutting-edge research and innovation with responsible and practical application and learning. Since June 2023 Pontus is also spearheading the AI and Design track at Ambition Empower.